AirSage generates over 15 billion anonymous locations from mobile devices every day. From mobile signaling data for roughly one-third of the population in the United States, the data provides a unique view of population movements. Taken separately, anonymous signaling data doesn’t mean much, but in aggregate it forms a detailed picture showing how groups of people move throughout the day. The information is used to model, evaluate and analyze the movement and flow patterns of both residents and visitors. Travel modelers, urban planners, engineers, realtors, developers, advertisers – any group that needs geo-targeted travel information can benefit to plan, build and grow. Stop by and see how AirSage data has helped Lexington, Kentucky understand the regional and inter-regional travel patterns as they update and calibrate their next travel demand model.